Testing to optimize for conversions after launch is the best way to know how users are interacting with your site and if you need to make additional changes. I can’t tell you how many people think they know but really have know idea how their customers will interact with their website. Absolute TRUST should be the main focus when working with a web designer.
Most seasoned web designers have a knack for knowing what works and what doesn’t in modern web design. Here are some things to think about prior to building your businesses website.
- Goal of the website
- Branding and color scheme
- Content and Messaging
- Site structure
- Platform and layout
As you can see, even before you build the site there are some questions that should be answered. One strategy when building a new custom website is too try and get the design and branding aspect as close as possible to what you want and then adjust (if needed) after launch.
Here are some examples of VERY SUCCESSFUL WEBSITES that have evolved from their MVP (Minimum Viable Product)
Paying attnetion to how your user are interacting with your website is really easy and a great tool has been created to measure and track this. One of the best tools used today is called CrazyEgg. This web based tool allows you to see how users are interacting with your site, this includes what they click, how long they are on what pages and even creates heat maps to show where your users are migrating.
In my follow up post, I will talk about easy ways to execute changes for conversion optimization. The first step is too find out what is going on through testing.